Book promotion: the 5 mistakes to avoid

Have you just published your book and are you in the promotion phase now or are you about to start it?

Often errors of assessment are made that are usually almost always the same, we have collected them here, to help you not commit them.

Believe in luck

The stroke of luck does not exist. If you do nothing to promote and sell your book … it won’t sell.

In simple terms, books sell because someone talks to a reader – and that “someone” can be Il Fatto Quotidiano, Libreriamo, an algorithm or another reader. You must start the conversation or it will never work, after starting it it continues to animate it, otherwise it will run out.

Being afraid of good weather

Sometimes we convince ourselves that people do not buy books, and therefore not even ours, because there is a crisis, or because it is summer and people go to sea or things like that …

These are macro events that have a real effect only on the largest companies: Amazon, and others like it.

The sales of a single author will be much more influenced by micro events, by micro-actions, by you, in other words.

When did you write and publish your last content? When did you advertise or otherwise promote? These are the things that most affect your sales. Everything else pales in comparison.

Talk to everyone the same way

You don’t talk to strangers in the same way you talk to more intimate people and so should marketing.

Some audiences are cold, others are hot. Some are inclined to buy, others are not. The tone of your marketing communications should always reflect this context.

A cold public should not receive the direct message of “purchase”, but an announcement with a call for softer action.

Similarly, a reader who subscribes to your mailing list for the first time probably does not want to immediately receive an e-mail that excites you to the maximum and asks for money.

Think too much outside the box

Always look for the novelty of the moment: the new social network, the next strategy or the next marketing trick.

It’s wrong.

The most successful authors spend most of their time focusing on their core business – producing great stories as regularly as possible and marketing them through what can now be described as conventional digital marketing channels: e-mail, reader sites, Facebook, Amazon Ads, Instagram and newsletters. For essay writing, maybe even some content marketing.

Have skills on everything

Very often it is enough to regularly produce good stories and be very good at just one of the ways to reach readers. It is much better to be an expert on one or at most two social networks and ignore others, rather than being moderately good at all.

No one has time to really master everything. If you’re starting out, don’t try to get good at it all at once. It is an impossible goal and will only drive you crazy.

Focus on one thing and control it. Then move on to the next one.